As of February 29, 2024, IntelliMagic has been acquired by International Business Machines Corporation (“IBM”) and will be integrated into the IBM organization.

This policy sets out how IntelliMagic, an IBM Company (“IntelliMagic”) handles your personal information if you’re an IntelliMagic user or visitor to our Sites.

If you have any questions about our privacy practices or how we have been managing your personal information, please contact our privacy officer at

The type of personal information we collect and use

We collect certain personal information about visitors and users of our Sites.

The information that we collect and use may include profile information, interactions on webpages, marketing preferences, information to investigate malicious activities, recordings or transcripts of your conversations with us for support purposes, information to improve our business operations, and more. The most common types of information we collect include things like: IP addresses, web analytics data, and any information you may provide such as email addresses, other contact details, and blog comments.

How we collect personal information

We collect personal information directly when you provide it to us, and automatically as you navigate through the Sites.  The information that we collect on our website is used to provide you with access to the website, to operate the website, to improve your experience, and to personalize the way that information is provided to you. If you visit our websites without logging in with an account, we may still collect information that is connected to your website visit.

We collect your personal information when you provide it to us when you subscribe to a newsletter or email list, submit feedback, fill out a form to watch a video or download a white paper, or send us a communication.

Support Services

When you contact us to request support, including through LiveChat, we collect your contact information, problem description, and possible resolutions. We record the information that is provided to handle the support query, for administrative purposes, to foster our relationship with you, for staff training, and for quality assurance purposes.

How we use personal information

We will use your personal information:

  • Where this is necessary for purposes which are in our, or third parties, legitimate interests. These interests include:
    • operating the Sites;
    • monitoring activity on the Sites, e.g., to identify potential fraudulent activity and to ensure compliance with the user terms that apply to the Sites;
    • purposes which are required by law;
    • the purpose of responding to requests by government, a court of law, or law enforcement authorities conducting an investigation.
  • Where you give us consent:
    • providing you with marketing information about products and services which we feel may interest you; and
    • customizing our emails and websites, like personally addressing you in an email – where this involves the use of cookies or similar technologies – in order to provide a more personalized experience.

We collect information about your use of our websites, such as:

  • the webpages you view,
  • the amount of time you spend on pages,
  • the website URL that referred you to our pages,
  • your geographic information derived from your IP address,
  • and any hyperlinks you select.

We use this information to improve and personalize your experience with our websites, provide you with content that you may be interested in, create marketing insights, and to improve our websites, online services, and related technologies.

We also collect the information that your browser or device automatically sends, such as:

  • your browser type and IP address,
  • operating system, device type, and version information,
  • language settings,
  • crash logs

We use this information to provide you with access to our webpages, improve the webpage view on your device and browser, adapt to your settings and language, and adapt content for relevancy or any legal requirements for your country. We also use this information to comply with system and network security requirements, and to provide support.

We also provide platforms and forums that enable online sharing, support, and collaboration among registered members. Any information that you submit to these platforms may be made available to others on the internet, or removed by us, as covered in the platform privacy notice or terms. We are not responsible for any content that you make available through your use of our products or services.

We prepare reports on the use of our websites to derive insights into trending topics and general market knowledge. These reports may be provided to third parties with details on how users interacted with or showed interest in the third-party products or services that were presented on our websites.

We accept no responsibility for the content provided on, or privacy practices, of third-party websites or applications.

When we disclose your personal information

We may share your personal information internally and externally with suppliers, advisors, or Business Partners for IntelliMagic’s legitimate business purposes, and only on a need-to-know basis. This section describes how we share information and how we facilitate that sharing.

When sharing personal information, we implement appropriate checks and controls to confirm that the information can be shared in accordance with the applicable law.

If we decide to sell, buy, merge, or otherwise reorganize businesses in some countries, such a transaction may involve disclosing some personal information to prospective or actual business purchasers, or the collection of personal information from those selling such businesses.

We may also disclose personal information to the following recipients:

  • IBM and its subsidiaries worldwide and;
  • subcontractors and service providers who assist us in connection with the ways we use personal information (as set out above), in particular: website hosting providers which are located in the Netherlands and US; technical and customer support services which are located in the Netherlands and the US; marketing and analytics services which are located in the US; and operational tooling services which are located in the US. Noting that our subcontractors and services providers may also transfer and access such information from other countries in which they have operations.
  • regulators and government authorities in connection with our compliance procedures and obligations;
  • other recipients where we are authorized or required by law to do so.

Where we transfer and/or store your personal information

Your personal information may be transferred to or accessed by us or IBM or one of its subsidiaries and third parties globally. IntelliMagic complies with laws on the transfer of personal information between countries to keep your personal information protected, wherever it may be.

We have implemented various safeguards including:

  • Contractual Clauses, such as those approved by the EU Commission and accepted in several other countries. You can request a copy of the EU Standard Contractual Clauses (EU SCCs) by selecting Contact Us in the footer of this page.
  • Data Privacy Framework Certification. Where applicable, certain designated IBM services (for example, IBM Infrastructure-as-a-Service, Platform-as-a-Service, Software-as-a-Service, and select other hosted offerings) are certified to comply with the Data Privacy Framework. For more information, see IBM Data Privacy Framework Policy for Certified IBM Cloud Services.
  • Binding Corporate Rules for Controllers (IBM BCR-C). We have BCR-C approved by the European Data Protection Authorities and the UK Information Commissioner’s Office. For more information, see IBM Controller Binding Corporate Rules.
  • IntelliMagic’s privacy practices, described in this Privacy Statement, comply with the APEC Cross Border Privacy Rules Framework. The APEC Cross Border Privacy Rules (CBPR) system provides protection of personal information that is transferred among participating APEC economies as it pertains to online information collected through this website.

How we keep your personal information secure

We store personal information on secure servers that are managed by us and our service providers. Personal information that we store or transmit is protected by security and access controls, including username and password authentication, two-factor authentication, and data encryption where appropriate.

To protect your personal information from unauthorized access, use, and disclosure, we implement reasonable physical, administrative, and technical safeguards. These safeguards include role-based access controls and encryption to keep personal information private while in transit. We also require our Business Partners, suppliers, and third parties to implement appropriate safeguards, such as contract terms and access restrictions, to protect information from unauthorized access, use, and disclosure.

How long we keep your personal information

We only retain personal information as long as necessary to fulfill the purposes for which it is processed, or to comply with legal and regulatory retention requirements. Legal and regulatory retention requirements may include retaining information for:

  • audit and accounting purposes,
  • statutory retention terms,
  • the handling of disputes,
  • and the establishment, exercise, or defense of legal claims in the countries where we do business.

We retain any contractual relationship information for administrative purposes, legal and regulatory retention requirements, defending IntelliMagic’s rights, and to manage IntelliMagic’s relationship with you. The information that is provided in a supplementary privacy notice may provide more detailed information on applicable retention terms.

When personal information is no longer needed, we have processes in place to securely delete it, for example by erasing electronic files and shredding physical records.  If you no longer want us to use your personal information or to provide you with the IntelliMagic services, you can request that we erase your personal information.

Applying for a position

IntelliMagic is an IBM subsidiary which has been acquired by IBM and will be integrated into the IBM organization. IntelliMagic will be the hiring entity.  By proceeding with an application, you understand that IntelliMagic will share your personal information with IBM and other IBM subsidiaries involved in your recruitment process, wherever these are located. For more Information on how IBM protects your personal information, including the safeguards in case of cross-border data transfer, are available here

How you can access your personal information

You can access some of the personal information that we collect about you by clicking the update preferences link at the bottom of our emails. You also have the right to make a request to access other personal information we hold about you and to request corrections of any errors in that data. To make an access or correction request, contact our privacy champion using the contact details at the end of this policy.


Unless otherwise indicated, our websites, products, and services are not intended for use by children under the age of 16.

Marketing Choices regarding your personal information

Where we have your consent to do so (e.g., if you have subscribed to one of our e-mail lists or have indicated that you are interested in receiving offers or information from us), we send you marketing communications by email about products and services that we feel may be of interest to you. You can ‘opt-out’ of such communications if you would prefer not to receive them in the future by using the “unsubscribe” facility provided in the communication itself.

You also have choices about cookies, as described below. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject cookies some parts of our Sites may not work properly in your case.

Cookies and web analytics

For more information about how we use cookies, web beacons and similar technologies see our cookie policy here and for more general information on cookies, see

When you visit our websites, cloud and online services, software products, or view our content on certain third-party websites, we collect information regarding your connection and your activity by using various online tracking technologies, such as cookies, web beacons, Local Storage, or HTML5. Information that is collected with these technologies may be necessary to operate the website or service, to improve performance, to help us understand how our online services are used, or to determine the interests of our users. We use advertising partners to provide and assist in the use of such technologies on IntelliMagic and other sites. If you submitted your information in a form before it is possible the next time you see a form it is (partially) prefilled. We’re talking about the following kinds of details:

  • your IP address or proxy server IP address’;
  • the name of your internet service provider is sometimes captured depending on the configuration of your ISP connection;
  • the date and time of your visit to the website;
  • the length of your session;
  • the pages which you have accessed;
  • the number of times you access our site within any month;
  • the file URL you look at and information relating to it;
  • the website which referred you to our Sites; and
  • the operating system which your computer uses.

Occasionally, we may use third party advertising companies to serve ads based on prior visits to our Sites.  For example, if you visit our Sites, you may later see an advertisement for our products and services when you visit a different Site. Read more about your options in our cookie policy or utilize our cookie consent manager to make any changes to your preferences.

Information you make public or give to others

If you make your personal information available to other people, we can’t control or accept responsibility for the way they will use or manage that data. There are lots of ways that you can find yourself providing information to other people, like when you post a public response on blog, share information via social media. Before making your information publicly available or giving your information to anyone else, think carefully. If giving information to another user via our Sites, ask them how they will handle your information. If you’re sharing information via another website, check the privacy policy for that site to understand its information management practices as this privacy policy will not apply.

When we need to update this policy

We will need to change this policy from time to time in order to make sure it stays up to date with the latest legal requirements and any changes to our privacy management practices.  If a material change is made to this Privacy Statement, the effective date is revised, and a notice is posted on the updated Privacy Statement for 30 days. By continuing to use our websites and services after a revision takes effect, it is considered that users have read and understand the changes

A copy of the latest version of this policy will always be available on this page.

How you can contact us

If you have any questions about our privacy practices or the way in which we have been managing your personal information, please contact our privacy officer at

If you’re a user or visitor in the European Economic Area these rights also apply to you

For the purposes of applicable EU data protection law (including the General Data Protection Regulation 2016/679 (the “GDPR”), we are a ‘data controller’ of your personal information.

How you can access your personal information

You are also entitled to ask us to port your personal information (i.e., to transfer in a structured, commonly used and machine-readable format, to you), to erase it, or restrict its processing. You also have rights to object to some processing that is based on our legitimate interests, such as profiling that we perform for the purposes of direct marketing, and, where we have asked for your consent to process your data, to withdraw this consent as more fully described below.

These rights are limited in some situations – for example, we can demonstrate that we have a legal requirement to process your personal information. In some instances, this means that we may retain some data even if you withdraw your consent.

Where we require your personal information to comply with legal or contractual obligations, then provision of such data is mandatory: if such data is not provided, then we will not be able to manage our contractual relationship with you, or to meet obligations placed on us. In all other cases, provision of requested personal information is optional.

If you have unresolved concerns, you also have the right to complain to data protection authorities. The relevant data protection authority will be the data protection authority of the country: (i) of your habitual residence; (ii) of your place of work; or (iii) in which you consider the alleged infringement has occurred.

Both personal information and personal data have the same meaning in the context of this Privacy Policy.
IntelliMagic Privacy Policy v3, effective date May 13th,  2024.