Els Das is the other Founder and Managing Director of IntelliMagic. She holds a Master’s degree in Mathematics from the University of Amsterdam. She is always looking for improvements to the operational and organizational aspects of IntelliMagic. She believes people are what matters most when creating a successful company that provides value to their customers. Sustainability, both in terms of finance and in terms of customer and employee relationships, is important to both her and Gilbert, and based on these values they have grown a thriving company purely out of profit and cash flow.