Els Das, CEO and Founder, started her IT career right after getting her Master’s degree in Mathematics from the University of Amsterdam. She is focused on running IntelliMagic as a thriving company, with strong attention to detail and a constant drive for improvement. She believes a balanced focus on innovation, process, and people is essential in creating a successful organization that provides value to their customers. Sustainability, both in terms of finance and in terms of customer and employee relationships, is important to Els and Gilbert, and based on these values they have grown a prosperous company purely out of profit and cash flow.